Tony Guido is a hybrid practicing industrial designer and design educator focused on transformative products, services, and systems. As associate professor and program director in the Industrial Design Program at The University of the Arts, Tony works in the development of creative, human-centered design tools and methods for learning how to learn in a rapidly changing world. As industrial designer he focuses on optimizing design for society, the environment, and business. Tony began his dual career in design education and industrial design practice working in Europe, the US, and Japan for several large companies, start-up ventures, and universities. Tony has created and led industrial design studios and academic departments on the east and west coasts of the US with his design work published in design journals worldwide as the recipient of national and international awards for design excellence. Reflecting on a career of helping others to learn and grow while also practicing industrial design, Tony has realized that whole systems strategic sustainable development is a core value of his career and life.

As tenured associate professor and alternating program director of Industrial Design at The University of the Arts, Tony provides experienced creative team leadership in addition to his continuous full-time teaching. Tony has taught across all levels and course types of undergraduate and graduate industrial design, supervised graduate thesis projects / research and served as interim director for the Master of Industrial Design program, and participated extensively on several strategic university administration committees during his 2 decades with the university. An academic fellow of The Partnership for Academic Leadership in Sustainability, a 33 member consortium of AICAD schools, Tony actively works towards the development of sustainability curriculum and program review in art + design.

Tony was a founding partner and co-director of grow-design, a Sustainable to Restorative™ industrial design firm that operated offices in Philadelphia and Los Angeles from 2003 to 2011. The bi-coastal industrial design studio focused on sustainable design innovations via design research + development of new materials, manufacturing, and business strategies. Recent clients include Dansko Footwear, SimpleHuman Domestic Housewares, Mattel, Clean Agency, i2i Innovations, Elemental Herbs Cosmetics, Rittenhouse Sports Specialties, Emilcott Environmental Health + Safety, and the Philadelphia Urban Green Partnership. grow-design sponsored green business networking in Philadelphia and Los Angeles through the founding and operation of local chapters of international ecological groups Greendrinks.org and o2 Ecological Design Network. Tony and his grow-design business partner received the Innovation Award for the Cradle to Cradle Eco-Design Challenge for E-Commerce Shipping Packaging and Logistics sponsored by the U.S. Environmental Protection Agency in partnership with McDonough Braungart Design Chemistry (MBDC).

From 1991 to 2003 Tony operated Parallel Product Design and Development providing industrial design consulting for a variety of telecommunications, computing, and consumer goods industries in the San Francisco Bay Area / Silicon Valley area and Philadelphia. Prior to this he was a founding partner and design principal of the industrial design studio - that -, also located in San Francisco, working from 1987 to 1991 with a similar list of high tech industries and consumer product companies such as Apple Computer, Okamura Steel Furniture, and Optilink Telecommunications.


Tony was a founding faculty member of The California College of Arts Industrial Design Department where he taught from 1987 to 1991. One of the five original members to establish the first U.S. frogdesign office, Tony served as a designer and design director from 1983 to 1987 working in Europe, Japan, and the U.S. for their international clients.


After graduating from The Ohio State University Department of Industrial Design Tony moved to Stuttgart Germany to begin a dual career in design education and industrial design practice. He has taught and lectured at industrial design programs of The California College of Arts San Francisco, Art Center Los Angeles, Parsons School of Design NYC, The Ohio State University Columbus Ohio, and The Staatliche Akademie der Bildenden Künste in Stuttgart, Germany. Tony received a Master of Science degree in Strategic Leadership towards Sustainability (MSLS) from the Blekinge Institute of Technology (BTH) in Karlskrona, Sweden in 2012. The graduate work in Sweden focused on understanding social actions of strategic sustainable development within a whole systems global model using The Framework for Strategic Sustainable Development (originally developed by The Natural Step, an international sustainability organization). Academic mentorship was provided by Professors Dr. Karl-Henrik Robèrt and Göran Broman with the extended academic staff of BTH.

Tony served as an executive board member of the Lemon Ridge Community Garden from 2005 - 2011 where community-centered participatory co-design processes are being used to transform the Philadelphia urban environment through strategic green space development and education. The Smithsonian's National Museum of Natural History recently invited Tony to participate as a guest design scholar at the development workshop for the upcoming exhibition: “Unseen Connections in the Ecologies of Cell Phones”. 

Tony can be found working at id:tg, a whole systems design + development agency in Philadelphia.

















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